The interesting thing about the Sweetgreen’s company and its three founders is that three years ago, only the trio knew of the idea that they had in mind. The three were discussing about how difficult it was to find healthier food alternatives on campus when they realized that this was a business opportunity in disguise.
Six years after they first thought of the problem, Sweetgreen is now a fully established 21 store farm to table restaurant that specializes in organic food alternatives for people that love the concept of clean eating. The first challenge that the trio had when they were trying to establish their business was getting space for the first restaurant. Coincidentally, the landlord to their rental also owned a space they were eyeing. The first time they called her, she simply hung up on them after hearing their plans. They proceeded to call her every day of the month till she agreed to a face to face meeting.
When the landlord met them, she was more supportive than they had imagined. She told them to look for an architect and polish their business plan. This made them start having confidence that they had something great going. In three weeks, they had the architect and backers. Nathaniel says, they remain grateful to the woman who decided to believe in college seniors with no previous experience in the restaurant business. Today, the trendy organic food restaurant has spread to Boston, New York, Philadelphia and Washington.
The thing that made the concept sell was that the company was selling more than just salad. They likened their business to Apple, which looks from the inside out. The deeper purpose has been solidified with the introduction of Sweetlife. Their aim in marketing is to be smart, sexy, social and local. The sweetlife ventures is the part of the company that organizes a music festival annually as part of marketing for their brand.
Nathaniel Ru believes that the concept they have created will last long after they are gone. This is what makes their company more unique than everyone else in the market selling greens. Winning while keeping it real are two of the five values that the company bases their marketing on. From the look of things, the sky will be the limit for this young business.
It is always inspiring and encouraging to read good stories about good people. Not to sound like a cynic or a negative nelly, but they seem to be hard to come by these days. However, with Keith Mann, all one has to do is Google him and there are plenty of great stories about all of the wonderful things he has done. He is with Dynamics Search Partners, and he is a big reason why they run the way they do and why they have had so much success. However, more than that, he is a great person with a heart of gold. He knows he has been granted a great chance in life, although it was one that he earned.
Now that he is in this position, he wants to do all that he can for others. He does not want to hesitate or wait another second. For example, one of the most important things he does in regards to charity is his work with The Uncommon Schools of New York. These are kids that have bright minds and a great attitude, even though some of them come from low-income situations. However, they never feel sorry for themselves and they never play the victim card.
Recently, Keith Mann held a fundraiser that raised over 22 thousand dollars for testing at the opening of an upcoming Uncommon School in the district. He has even gone on record in saying that he wants to even the playing field. He wants everyone to have a chance to succeed and do what is in their heart, body, and soul. That means something to him.
Most people know that one disadvantage of being a vegan is not obtaining Vitamin B12 from your diet. Most people don’t realize that this same problem exists with collagen, which is also important to human health.
However, Markus Rothkranz has discovered a vegan source of dietary collagen, Irish Moss. It’s not moss, but a sea weed. Therefore, making this available to vegans is a health service. He does describe the benefits of collagen for healthy hair and skin. But it does a lot more besides that. The species name is Chondrus Crispus. It looks sort of like rubberized spaghetti.
As a food thickener, it’s a gelatin. You can use it to make vegan ricotta cheese. However, the whole Irish Moss does not have that problem.
Collagen supports your skin. It thins with age, which is why you get wrinkles. People even pay doctors to inject their skin with fake collagen or collagen derived from animal sources. The Irish Moss also contains mucilagen, which soothes your digestive tract. That makes it good for people with irritable bowel syndrome or Crohn’s disease, or who have had a gall bladder removed, benefit from the mucilagen. It’s not only high in protein, it’s high in iodine and sulfur, both highly beneficial substances most people don’t get enough of from the food they eat. Iodine deficiencies gives people thyroid problems. Improving thyroid gland health can help people lose weight. Sulfur is also good for your skin. Plus, it lowers inflammation, especially of your joints, so it relieves arthritis.
The potassium in Irish Moss is good at relieving sagging skin and even fibromyalgia in women. It contains selenium, another vital mineral that many people don’t eat enough of.
It comes from the ocean, so it must be thoroughly washed and soaked in water before you can use and eat it. After it’s totally washed so it’s clean and free of salt, put a bunch into a blender, liquify it, then put it into the refrigerator. After an hour, it’s turns into a gelatin substance you can add to your smoothies or turn into delicious desserts.
In this Youtube video Markus Rothkranz explains the many misunderstandings of a vitamin B12 deficiency and how you can correct. He covers an array of concerns such as being a vegan or vegetarian, taking supplements and absorbing the b12.
He states that many people are fearful of their vitamin B12 levels and what it could mean for their health, such as brain damage or other health ailments. However, he states that this fear comes from a dramatic society that has a poor understanding of how the vitamin operates within the body.
He also explains that blood tests are not always accurate indications of actualy B12 levels within the body since B12 is technically stored within the liver and is not dectected in a blood sample. He goes as far as saying that blood tests are often “useless and misleading”.
B12 is stored in the liver and is easily accumulated over time. It is technically a bacteria that you can easily be exposed to. Due to over sterilization and heating of food, b12 is often lost in the process. However, your gut bacteria and probiotics have B12 that can be used and stored by the body.
However, although most Americans are meat eaters they are still low in B12. He states that if meat eaters do have higher B12 levels than non-meat eaters, it’s only because of the bacteria from the rotted flesh of the animal.
There are plenty of vegan sources of B12, such as seaweed, kelp and nutritional yeast. Bacteria in the gut also produces B12.
He goes on to explain that one of the main reasons for low B12 levels within the body is largely due to your body being unable to absorb it.
Regarding supplements, sublingual vitamin B12 is acceptable. However, taking supplements renders useless if you do not correct the underlying issue of you not being able to absorb the the b12 in the 1st place.