Monthly Archives: March 2017

Fabletics Establishes Itself By Adopting Innovative Marketing Techniques

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For a brand to be successful in the fashion industry, there are some unspoken rules which brands must follow. For starters, they must be unique. Brands that are just carbon copies of each other tend to not sell as much and are also faced with the immense competition with similar brands. Secondly, they should know their customers and exactly what their customers would want from them. Third, they must be able to give the customers what they say they can give them. Fabletics is a brand that has managed to take those three rules and merge them beautifully to give their customers something that they keep coming back for.


When Fabletics was launched in 2013, it was faced with numerous hurdles which stood in the way of becoming a success. Firstly, it is hard to establish oneself when Amazon controls such a large chunk of the market share, leaving very little room for independent brands to shine. Since Fabletics decided to launch itself as an online store, they had to face competition from Amazon as well as other virtual marketplaces. Their aim to stand out took the company to new heights as the adopted new innovative techniques to sell their product.


People can buy sports and activewear from any store, but the average customer tends to go shopping for active wear maybe four times a year. This means that the clients aren’t getting the freshest and newest trends in active wear. Everyone wants to look good and stylish, even while working out. Fabletics thus devised a plan to keep giving their customers activewear on a regular basis depending on what they want. The site requires customers to register with them. After registration, customers can pick a membership plan and frequency at which they would like to receive the clothes. After that, the customers can sit back, relax and be content with the activewear that gets delivered to their doorstep every month.


By incorporating this technique, Kate Hudson, the owner of Fabletics has given women everywhere in the United States access to the latest sports wear trends without having to go through the effort of actually looking out for them.


Also, the brand wanted to establish them as a prominent activewear store. In 2015, Fabletics set out on their mission to open stores across the United States. However, they decided to go the unconventional route and put in place reverse showrooming in their stores. A large number of people are adverse to the idea of purchasing stuff online, while some worry about the quality of the product they are going to be receiving. Fabletics wants to get rid of all these negative notions from their customer’s mind and show them that their products are genuine and of the highest quality. In their showrooms, customers can choose which products they like online and try them out in stores. The brand makes sure that only the products in stock are shown on their website to avoid disappointment from customers. In the showroom, customers can try on the clothes and then go home and buy the products in their own time.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Results of Marrying Tech With Fashion

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Technology and fashion have a way of helping each other out as they grow. Both industries focus on a future together, with so much commonality. Over the years you have seen technology significantly influence fashion, and even create trends of a high aesthetic value. As Chris Burch says, the world has a brilliant future, especially if it is to continue embracing the results conceived out of marrying tech and fashion.

Looking back into the 70’s you will remember about the boom box that brought about the excitement with the idea of recording and listening to music with so much ease. By 1990 there was already much more fashionable and highly technological systems that made the music experience more personal. People considered the iPod more fashionable, and the entire experience turned out to be great.

Chris Burch’ Entrepreneurial Endeavors

Christopher Burch was born in 1993 and has grown to be a self-made investor in the United States. He is the founder of Burch Creative Capital, an investment that deals with a broad range of products. As well, Chris is an aggressive marketer and integrates modern day technology and his talent in advertising.

Burch believes in the power of branding. He charges people to work towards establishing different trademarks. He has co-founded a luxury fashion brand where he channels his energy and resources so as to facilitate its growth.

Chris’ Advice on Handling Customers

Chris says that he understands how difficult it is to start up a business. He highlights some tips worth going by to avoid horrible mistakes that could cost your entire capital. He cites that communication forms the backbone of any ventures’ success. Also, learn how to prioritize and delegate. He advises that it helps in avoiding getting jumbled with activities that might eventually render you confused.

Research is also necessary as you will need to understand what the business entails. While at it, you will learn about the clients to avoid. At times, as he says, it becomes better to miss a sale than mess your reputation. He also quickly reminds that you have to work within your means. Evaluate the amount of resource you are willing and able to dedicate to the venture.


Fashion is a wonderful industry as it allows people to exploit their potential. You have the freedom to implement your trendy ideas. When coupled with technology, you will get your brand highly selling. This has been confirmed by several entrepreneurs who understand that essence of synthesizing tech and fashion.


USHEALTH Group Inc. an Incredibly Great Company that Works for All.

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They are a health insurance company based in Fort Worth, Texas. They aspire to be your number one trusted choice for healthcare in America. This is through their subsidiaries National Foundation Life Insurance Company and Freedom Life Insurance Company of America. The USHEALTH Group are determined to provide accident, specified disease, disability, innovative life insurance to families, self-employed people, business owners and their employees. Through their insurance companies, USHEALTH Group has served more than 15 million individuals in their 50 years in business.

What do they offer?

The company understands that everyone has different needs when it comes to disease and accident coverage. They let their customers choose the excellent array of options they provide. Individuals can pick a protection that is appropriate for them. USHEALTH Group has built a broad portfolio of covers that enables customers to have freedom of choice. USHEALTH Group innovative product designs make them qualified to take care of client’s need for reliability, flexibility, and affordability in their insurance covers.

For individuals on a limited budget or those worried about high annual deductions before receiving any benefits from their plan, USHEALTH Group offers a portfolio of innovative products that provide first dollar benefits. These plans are more affordable than other comprehensive programs.

Excellent customer satisfaction is their primary goal, and they conduct themselves uniquely. It creates a long-term relationship with their clients by making sure they are delivering consistently. They have insurance covers for everyone, and they help them choose the best.

USHEALTH Group understands that every client is different and one cover cannot fit all people. For this reason, they provide a broad choice of affordable covers that meet each’s needs. Once a customer chooses the plan, they are comfortable with; USHEALTH Group solidifies it with their exceptional client services.

Winning group

In 2013, USHEALTH Group was ranked among the best companies with excellent customer service by 2013 Top 50 North American Call Center. The company has also earned an A+ rating with the Better Business Bureau due to its positive reputation of great customer care. Their average claim processing and payment are top notches, and other companies can only envy them. They have a group of advisors who will take you through all the covers and help you choose the one that suits you best.

Why choose them

USHEALTH Group believes in exceptional care and value. They are affordable, flexible, and secure. Their vast portfolio of plans allows you to choose tailor coverage to your needs and you live comfortably knowing that. They are the inventors in the health industry with more than 50 years’ experience in health coverage.

How The Founders of EOS Lip Balm Beat the Industry’s Best Firms And Dominated The International Market

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EOS Lip Balm was initially a foundation of the former consumer packaging professional Mehra in partnership with Craig Dubitsky and Jonathan Teller. Mehra worked for Unilever and Pepsi while Craig worked at start-up incubators. The trio developed the firm after observing that the lip balm beauty industry did not have enough creativity. In those days, the lip balms found at stores all had a similar containment with a professional and dull feel that did not identify as feminine with most users. Mehra stated that they put together their saved capitals to start a small incubator company that would later rival gigantic predecessors such as Chapstick. They hired a clay artist to design different shapes of the balm that would appeal to the female customers.

Mehra explains that they soon realized that they had to create a product that would appeal to all the sensory feels of a person. That way, they would avoid putting out a balm that just had incremental properties of the previous lotions. They picked feminine, soft colors for the packaging, sweet smells such as lavender, clicking sounds, organic and harmless ingredients and delicious flavors. The three founders set the price of the balm to $3 to give it an opportunity to compete with preexisting brands. EOS received its first sales contract on Walgreens before Costco, Walmart and Target stocked it through the strong negotiation skills of an expert sales person. EOS advertised through television ads, magazines, favorite blogs and music videos of famed celebrities such as Britney Spears. They used the influence of figures such as Kim Kardashian to spark interest among their fans. EOS topped the list of the most advertised product several times in a row. Currently, EOS regularly innovates new products to grow their fan base. The firm sells an average of one million balms per week and plans to introduce more ideas into the industry.


Award winning Dr. Jennifer Walden has deep background and expertise in plastic surgery

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Potential clients in the Austin, Texas area in need of an experienced, professional cosmetic surgeon should look no further than Dr. Jennifer Walden. She used to practice in New York City, but moved her practice to Texas to raise her boys closer to her family – so she knows what’s important to you.


Dr. Walden is an award winning plastic surgeon who received her medical doctorate from the University of Texas. Following her residency, she moved to New York to pursue a career in aesthetic surgery under a competitive fellowship program. She became the Program Director of the Manhattan Eye, Ear and Throat Hospital Aesthetic Surgery Fellowship, which is still one of the most highly regarded training programs for up and coming plastic surgeons. Dr. Walden also studied with some of the most prestigious teachers in the field of plastic surgery at Plastic Surgery Associates in Miami, Florida.


An accomplished author and regular consultant for a variety of media outlets, Dr. Walden is a well known and well respected face in the world of plastic surgery. She is a Board Certified Plastic Surgeon by the American Board of Plastic Surgery, and is a member of the American Society for Aesthetic Plastic Surgery and a Fellow with the American College of Surgeons. Her expertise is wide and sought after by many, and includes breast implants, soft tissue injectables, and even celebrity plastic surgery.




Shedding Light on the Illustrious Career of Maggie Hill

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Maggie Hill is a prominent executive in the health care industry. Her distinguished career is nothing short of impressive. Maggie’s reputation significantly touches on her service to the Memorial University Medical Center and Memorial Health.

Education Background

Aside from being an incredible force to reckon with when it comes to business leadership, Maggie has proven to be academically gifted. She is an acclaimed alumnus of the Florida State University where she received her bachelor’s degree with honors. She is also graduated from the Saint Leo University situated in Florida whereby she earned her MBA. Additionally, Maggie Hill completed her course work in strategic thinking and management at the Wharton School.


Before Maggie Gill joined the Memorial University Medical Center, she spent about five years of her career serving as the chief financial officer at Tenet South Florida Health system. During her tenure at Tenet, she was awarded the Tenet Outstanding CFO award thrice. This honor is a testament to her ability to deliver as a professional. While still working as CFO she served Coral Gables Hospital situated in Coral Gables, North Shore Medical Center based in Miami and Palmetto General Hospital in Hialeah.

After leaving Tenet, Maggie became part of the Memorial University Medical Center in 2004 where she served as the VP of finance/ managed care. It did not take her long to ascend the corporate ladder, as she was made COO in 2005. Later in 2011, Maggie was named the chief executive officer and president of Memorial Health.

Partnership with Eon Health

Maggie Hill is also acknowledged for facilitating the partnership between Memorial University Medical Center and Eon Health. The partnership involved the formulation of a plan that includes pharmacy benefits and zero-dollar premiums with reduced co-pays. Maggie Gill cited that both companies would collaborate to make sure that their patients not only access the desired level of care but also live healthy lifestyles.


Late last year, Maggie Hill was one of the 135 health system and nonprofit hospital CEOs acknowledged by Becker’s Hospital Review. All individuals named on the list were selected based on discretion and editorial judgment.


The Sunny Plumber is based in Quality Service for all Customer Plumbing Needs

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The Sunny Plumber, based in Tucson, Arizona provides residential and commercial plumbing services. Hiring Sunshine Plumbing services means they will provide all the plumbing services necessary. It is not necessary to work with multiple contractors because the customer needs multiple plumbing services.

The company is fully licensed, bonded and insured, with an A+ Better Business Bureau (BBB) rating. The team of technicians at Sunny Plumbers treats customers and their property with a great deal of respect. All technicians are drug tested and go through a back-ground check to make sure property is safe while giving customers a feeling of security and confidence.

Plumbing services include maintenance, emergency and non-emergency services in both commercial and residential entities. The Sunny Plumber hire the best and the brightest of the plumbing trade. All employees pay attention to detail and count 100% customer satisfaction with every job they perform. All plumbing technicians receive continual training to make sure they are working with the most up to date methods and techniques, as well as tools, materials and supplies.

The Sunny Plumbing service is always available for the customer’s plumbing needs no matter if it is an emergency repair or a maintenance visit to help keep your plumbing system functioning as it was designed and built to perform. The plumbers all work to earn the customers trust and respect by pinpointing the problem and working tirelessly until the repair is complete.

The company also offers maintenance service to always keep the customer’s plumbing system working correctly. A membership in the Sunshine Club has many benefits. Regular maintenance can minimize and even eliminate the risk of major plumbing problems and the costly bills, not to mention the inconvenience that often go with such repairs.

An annual inspection by the Sunshine Club plumbers can identify problems that can be easily repaired and avoid bring the plumbing system to a halt. Customers that have employed the Sunshine Plumber have received quality service for their plumbing system.

Dr. Avi Weisfogel Helps Alleviate Sleep Disorders

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Dr. Avi Weisfogel ran his own dental practice for more than 15 years in New Jersey. He became interested in sleep disorders during this time and started exploring ways that dentists and physicians could treat patients with the problem. He is now the owner of Dental Sleep Masters Seminars, also in New Jersey. In 2012 he started Owner Unlimited Sleep Patient to help other dentists learn about improving a patient’s sleep by using oral devices to treat patients. Dr. Weisfogel has a deep interest in sleep apnea, and uses his knowledge to help other dentists identify patients who could benefit from treatment.

Dr. Avi Weisfogel explains that, although sleep apnea can affect people of any age, the risk of suffering from it increases with age. Excess weight is another factor that increases the chances of suffering from the condition. He claims that nearly 50 percent of the patients with it, have weight problems. This could be due to the extra weight pushing on the airway.

When a woman’s neck is larger than 16 inches around and a man’s is larger than 17 inches, it increases the chances of obstructed breathing during sleep. If a person has a narrowed airway due to genetics, enlarged tonsils or nasal congestion the risk of sleep apnea increases.

People who suffer from diabetes, high blood pressure, or have smoked for many years are also at a higher risk of the condition. Children do not usually suffer from sleep apnea, however, those with enlarged tonsils and those who are overweight may experience the condition.

Sleep apnea has been associated with chronic heart failure, metabolic syndrome, heart disease, stroke, depression and anxiety, car accidents and injuries while on the job. Most people are never even diagnosed with the condition.

The Dental Sleep Masters Seminar provides education and clinical support to help doctors and dentist to add the treatment to their practices. The program offers an expanded business model and coaching to ensure a successful implementation. for more.