Category Archives: Advertising Industry

Lori Senecal Delivers Results In Marketing For Clients

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Lori Senecal is a global chief executive officer at the advertising agency, Crispin Porter + Bogusky. She joined the ad agency in 2015 and has made a remarkable impact in a short span of time. Since taking the helm at Crispin Porter + Bogusky she had managed to increase the firm’s revenue by over 20%.


The boost in revenue was achieved through risk taking and ingenuity when crafting marketing campaigns. Mrs. Senecal believes that creativity does not just stem from talent. She believes it is a behavior as well. Below are some of Lori Senecal’s recent marketing campaigns with Crispin Porter + Bogusky that embody creativity and ingenuity.


Crispin Porter + Bogusky worked with with a classified-ad application called Letgo to create the Commercializer tool. It let people create TV-style spots to describe the items that they were selling on Letgo. Since the Commercializer feature was released, Letgo has reached over 45 million downloads of its application.



According to Ad Week, another highly creative campaign done under Lori Senecal‘s leadership is for the basketball video game NBA 2K. After the video game’s release in 2016, the developers there partnered with with CP+B to create a link between player profiles in the video game and on their Fitbit. The link allowed video game players to improve their virtual players in the video game based on how they trained with their Fitbit device. Not only did this move promote exercise, but it also promoted the video game in a positive way as well.


Lori Senecal also helped advise Kraft when they decided to pull artificial ingredients from their macaroni and cheese products. She and others at the company believed that advertising this could actually backfire as parents and health conscious customers could then move away from Kraft products such as their mac and cheese. The advice turned out to be very good advice, reports The Drum. The change by Kraft was captured by many people and media outlets. Kraft did not have to spent any money because there was a massive sum of free media that was generated. This included a major feature on a late night show that highlighted this change.


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José Henrique Borghi is a Reputable Advertising Professional

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José Henrique Borghi is a renowned entrepreneur and advertising professional. José Henrique Borghi has been providing excellent advertising services for many years and many companies rely on him for profitable campaigns.

Advertising is the lifeblood of any business. If you fail to advertise your products or services, you will have a hard time reaching potential customers. Without customers your business will not succeed. If you truly desire to get customers and make sales, it is extremely important that you hire a professional who is well versed in effective advertising strategies.

José Henrique Borghi is well known in the advertising and marketing communities. José Henrique Borghi has catered to various successful entrepreneurs and companies and is well recognized in the industry.

José Henrique Borghi has great expertise in communicating to customers about products, companies, services and brands. There are many ways to advertise a product or business and reach the right audience, and a knowledgeable professional can help you and learn more about Jose Borghi.

José Henrique Borghi can provide you with unique and cost-effective methods of reaching your target audience. As with most media and advertising platforms, however, advertising or promoting on the Internet offers unique advantages and more information click here.

The Internet has become an important part of our daily life and it presents vast opportunities for advertisers and marketers to profit tremendously. It’s a medium that allows businesses and entrepreneurs to reach a massive audience without spending a fortune and Borghi on Facebook.

José Henrique Borghi can help you explore Internet advertising methods to reach your potential customers and generate sales and revenue. On the Internet, you will be able to get fast feedback on your advertising and make tweaks without a hassle. You can get started fast and target your prospects with incredible precision. Contact José Henrique Borghi and the team at his advertising agency, Mullen Lowe.

How Does Jose Borghi Help Manage Mullen Lowe Advertising?

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There are many different people who will find that they need advertising help from Mullen Lowe in one of their many worldwide locations. They have opened offices around the world that are quite good at what they do. They have ensured that they have staff in each location who will provide finest services, and they will build ads for clients that are quite strong. This article explains how Jose Borghi has given his company a boost by offering leadership advertising that helps the company improve.

#1: They Have Many Offices

The company has worked on many different continents to create ads, and there are many people who wish to come to their local offices for help. The offices that are offered to the customers make communication easy for everyone. There are many customer who prefer to sit down with business advertising agent, and they will see the sketches and ideas that have been built for them.

#2: They Have The Finest Staff

There are many wise and creative staff members at Mullen Lowe who are helping clients, and the clients will have a collaborative experience that makes them feel more comfortable with their results. It is much easier for someone to speak to a staff member because they want to have a joint result when creating the advertising. There are many different things that may be created as part of the project, and the results are shipped to the client instantly.

Jose Borghi quite intent on keeping rates at his company as competitive as possible. He does not wish to charge too much of his clients, and he knows that his clients will be pleased to save a bit of money with his operation. Mullen Lower is large enough that is may serve any clients at a fair rate.

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