Category Archives: Fashion Company

Move The Crowd: Fabletics Activewear

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Purchasing power influences trends. And as consumers pay attention to the recommendation of a comment or review, brands are utilizing this information to provide better services and products. This has enabled brands to create more insightful marketing campaigns that birth not only customers but loyal brand followers.

 

Case In Point Fabletics:

To date, Fablets has evolved to generate over $235 million dollars. Who is this company that has shown growth of over 200% in sales? Sparked in 2013 Fabletics delivered options in activewear that were once almost void. They listened to the people and presented their offering with impressive results. That is the core of why Fabletics currently has over one million members and why the TechStyle Fashion Group is one proud parent company.

 

Let’s delve into how Fabletics uses crowd power to not only generate revenue but to deliver a better brand to the public.

 

The Review

It all begins with analyzing to understand the power of a review. It’s been proven that positive reviews have a positive impact on a brand’s sales. This can be the difference from a one time buyer and a brand loyalist.

 

Your reputation goes a long way and that is why brands and online retailers are providing review interface options to their websites. Reviews bring eyes to your website and the more visits the higher your search rankings and ultimately a higher revenue is generated.

 

The goal of all brands is to generate the residual income that comes from a returning customer. To nurture this relationship make sure to answer and address all reviewers comments and concerns. This builds trust and encourages customers to return for not only good products but great customer service skills as well.

 

On Her Business: Kate Hudson

A major element of Fabletics is actress Kate Hudson. Ms. Hudson wanted to do more with her life than Hollywood had to offer. She entered the business world with a great concept, product, and business model. From playing pretty Penny Lane in Almost Famous to earning a pretty penny in the activewear niche of fashion, Kate Hudson and her partners are on their way to creating an iconic brand powered by the people.

 

Take The Lifestyle Quiz

Currently, Fablectis is offering 2 leggings for $24 for all new VIP members. All you have to do is take their entertaining Lifestyle quiz. You then can surf through their current inventory of stylish activewear.

 

True power lies in the people Fabletics has to utilize this truth to provide better quality products. This is a win-win for the consumer as well as the brand.

Demi Lovato Joins Hands With Fabletics

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The great body champion Ms. Demi Lovato is in close association with Fabletics. Ms. Demi wants to launch a great line of activewear which was a brand declared on May 8th.

  1. Lovato has been sharing her workouts and message on Snapchat and Instagram. She is in collaboration with Fabletics to unveil limited volume of clothing that appears awesome on all the people. Ms. Lovato has worked along with Ms. Hudson on this collection, and it is known to be arriving soon. It is accessible in various sizes like XXS up to 3X. Her designs exhibit great message by her song lyrics that include unbroken and confident.

She takes immense pride in revealing the fact that she has been in partnership with fabrics which is a firm that supports comprehensiveness. It will make you feel beautiful from within. It is a big aspect of my life and is pivotal for me to produce a line that is highly fashionable.

The first limited edition of Ms. Lovato begins next week. The line will be highly reasonable also. You will be able to get two leggings for just $24. This activewear brand has got its limited edition collection. It is a real association between Fabletics, Demi, and Kate.

This collection amalgamates the brand’s modern fitness requirements and also its aspects with the designs that are inspired by the music of Ms. Demi. This exceptional piece has got fabulous styles that are based on the confidence of the workout. It has got the outstanding personality of Ms. Demi and an entirely great sense of fashion in it.

The bold tops mix the function and forms and also the leggings to get you on track. This famous collection helps in promotion of a positive body and provides lots of confidence. Ms. Lovato’s group, Fabletics will be supporting the partnership with Girl Up. It is a campaign that makes the girls compelling to be a force for changing the girls at all the places.

Fabletics will actively support Girl up’s strategy that facilitates girls with spare parts and bikes. Girls can move fast with a motorcycle and commute daily to school with utmost ease. This makes them pursue their education quickly. The bikes facilitate a great mode of transportation.

According to Ms. Hudson, Ms. Lovato first happened to meet her in the gum when she was traveling. She got very much influenced by her inner self and her honesty.

  1. Lovato and Ms. Hudson want to appear friendly with this association. Fabletics have entered into the partnership with the Girl up movement previously. Ms. Lovato was known to have done the promotion of an item on Instagram. It was pivotal for me to make a line that is available and has a great degree of fashion element in it.

Amazon controls at least 20 percent of the fashion e-commerce market. It is developing a $250 million business in 3 years. Fabletics makes utilization of a subscription to sell the clothing to the customers. Customers always adore the brands that are great.

The brands that are of high value have been defined by the quality of the services or goods. The recognition of the brand and exceptional design are pivotal to what the great value brand is to the consumer nowadays.

Fabletics Establishes Itself By Adopting Innovative Marketing Techniques

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For a brand to be successful in the fashion industry, there are some unspoken rules which brands must follow. For starters, they must be unique. Brands that are just carbon copies of each other tend to not sell as much and are also faced with the immense competition with similar brands. Secondly, they should know their customers and exactly what their customers would want from them. Third, they must be able to give the customers what they say they can give them. Fabletics is a brand that has managed to take those three rules and merge them beautifully to give their customers something that they keep coming back for.

 

When Fabletics was launched in 2013, it was faced with numerous hurdles which stood in the way of becoming a success. Firstly, it is hard to establish oneself when Amazon controls such a large chunk of the market share, leaving very little room for independent brands to shine. Since Fabletics decided to launch itself as an online store, they had to face competition from Amazon as well as other virtual marketplaces. Their aim to stand out took the company to new heights as the adopted new innovative techniques to sell their product.

 

People can buy sports and activewear from any store, but the average customer tends to go shopping for active wear maybe four times a year. This means that the clients aren’t getting the freshest and newest trends in active wear. Everyone wants to look good and stylish, even while working out. Fabletics thus devised a plan to keep giving their customers activewear on a regular basis depending on what they want. The site requires customers to register with them. After registration, customers can pick a membership plan and frequency at which they would like to receive the clothes. After that, the customers can sit back, relax and be content with the activewear that gets delivered to their doorstep every month.

 

By incorporating this technique, Kate Hudson, the owner of Fabletics has given women everywhere in the United States access to the latest sports wear trends without having to go through the effort of actually looking out for them.

 

Also, the brand wanted to establish them as a prominent activewear store. In 2015, Fabletics set out on their mission to open stores across the United States. However, they decided to go the unconventional route and put in place reverse showrooming in their stores. A large number of people are adverse to the idea of purchasing stuff online, while some worry about the quality of the product they are going to be receiving. Fabletics wants to get rid of all these negative notions from their customer’s mind and show them that their products are genuine and of the highest quality. In their showrooms, customers can choose which products they like online and try them out in stores. The brand makes sure that only the products in stock are shown on their website to avoid disappointment from customers. In the showroom, customers can try on the clothes and then go home and buy the products in their own time.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Fabletics: The Only Fitness Wear Company You Should Know About

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Fabletics has become one of the top fitness wear companies today. It is now compared to Amazon, the e-commerce company. Fabletics has grown into a $250 million business in just three years because of their business model and branding. Top brands offered high-quality products at very high prices in the past. This is no longer the case for brands that want to succeed in the current world. This is because various factors such as customer satisfaction, extra service, and brand partnerships play a significant role in the position of a brand in the market. Fabletics borrowed from Apple and Warby Parker’s playbook by providing personalized service to their customers. Their membership model allows them to give the customer high-quality products at an affordable price.

 

One of the main reasons for their success is the aspect of reverse showrooming in their physical stores. Showrooming has been good and bad for brands because potential customers can check out clothes at the stores and then find them elsewhere where they buy at a lower price. Reverse showrooming has allowed Fabletics to approach the problem the other way around. This is because their pop-up stores are avenues for them to develop better relationships with customers because they get to interact with them in person. They also get to know more about the community and get more customers through activities and events that they host at the stores. They get to build better ones through their pop-up stores since the relationship is the most important aspect to them. This approach has helped them a lot since a quarter of all people who enter their stores become members. Their stores and their online platform complement each other to provide better services for their customers.

 

Fabletics is an American company started in 2013 that sells fitness and workout clothing. Fabletics offers a selection of different clothing each month for their clients. The company was founded by actor Kate Hudson, Don Ressler, and Adam Goldenberg. The company has expanded its operations to various locations around the world. It ships to countries such as Australia, Spain, and France. Fabletics launched a men’s line in 2015 with Oliver Hudson who is Kate Hudson’s brother although Fabletics started out as a brand catering to women. They opened their first physical store in 2015. They have opened several other stores across the US including in Hawaii, Florida, and Las Vegas. The company stated that they project to open close to a hundred stores in the next couple of years.

 

The athleisure company operates on a membership subscription model where members receive a catalog of clothing each month and choose whether they want to buy it or not. They complete a survey where they choose the type of clothing that they like when a member subscribes. Outfits are then chosen each month based on the preferences of the customer. Fabletics stocks apparel in its stores based on online trends. They offer their customers a better experience because they have access to what’s fashionable.

Kate Hudson Sits Down With Fashion’s Marie Claire to Talk Athleisure Wear

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Women like actress Kate Hudson enjoy mixing fitness with fashion, wearing athlesiure wear or workout clothing from day into night. The trend at http://www.bustle.com/articles/152217-when-do-fabletics-dresses-come-out-shop-these-athleisure-styles-stat-photos is hot and even hitting the runways, and now leggings are outselling jeans.

Thanks to Kate Hudson’s creative genius and living the active lifestyle, Fabletics is now leading the way in modern, hip athleisure wear. She co-founded the company which uniquely operates as an online subscription retailer, selling active wear clothing and accessories. Their Instagram page is a major hit, with more than one million VIP members circling the globe and buying beautiful leggings, tanks, tops, swimsuits, yoga pants and now dresses.

Kate Hudson sat down with fashion mag MarieClaire.com to talk about the launching of Fabletics’ line of athlesiure dresses. Kate Hudson wants women to be casually chic and feel comfortable in their choice of clothing from daytime into nighttime. She’s designed a collection of dresses that feel great, have the ideal amount of stretch and can go from the office into the evening. These dresses not only look gorgeous but create a mobile experience. You can actually bend in these dresses, because the fabrics are quality made with fitness and function in mind.

Read more: Kate Hudson to the Lazy-Girl Rescue: Steal Her Secrets for Wearing Athleisure at Night

Athleisure wear has transformed the way women are expressing their active lifestyle, and Kate Hudson understands the movement, because she is living it, too. Fabletics dresses can act as LBDs and look the part. Whether you’re in the mood for maxis, midis or minis, Kate’s got you covered. Some of her dresses come with built-in bras, others with cute cut-outs and some with flowing lines. The colors are vibrant, and the patterns are both modern and beautiful. Her athleisure dresses are stand-outs, and you will be noticed.

Becoming a Fabletics VIP member is quick and easy, beginning with a fashion quiz to see where your personal style and work-out habits lie. Kate Hudson and Fabletics have designed tons of individualized work-out clothing that suits every lifestyle and every woman on the planet.

Fabletics is a global brand now, because you’re buying the most beautiful athleisure wear available. It’s fitness and fashion with superb comfort, and best of all, it’s affordable.

So, what are you waiting for; take the fashion quiz now!