Category Archives: Lip Care

Thinking outside the tube: EOS lip balm review

Published / by Crossfit / 1 Comment on Thinking outside the tube: EOS lip balm review

Put down those boring old chapsticks! There’s a new sheriff in town and it’s name is EOS lip balm! Offering a wide variety of flavors, it’s hard to say you don’t want one for yourself. These fun little orbs have indeed revolutionized the game of lip care and the packaging is hard to miss, making it a one of a kind product in the beauty community.

Head over to http://www.usmagazine.com/stylish/news/eos-updated-its-classic-lip-balm-photos-w496434.

The Evolution Of Smooth company otherwise known as EOS, has rocketed in sales following their vegan crystal balms, making them number 2 most sold balms behind Burt’s Bees in a close lead, leaving Blistex and Chapstick in the dust. Celebs have been spotted with these lip balms, such as Kim Kardashian, Miley Cyrus, and Fergie…and the list goes on! Not only is it the aesthetic of these wonderful little spheres, but they are packed with nutrient oils, paraben free, hypoallergenic, petrolatum free, and now vegan with their new crystal balms, this is a truly one of a kind product that will change the way we think about lip care, buy here.

Pucker up your pout for these babies, you are helping the environment and keeping our animal friends safe, there is an option for everyone needing a lip balm. Unlike those cylinder style tubes, times have changed and EOS is the better option for keeping you kissably smooth and healthy. I have since tossed my chapsticks out, the packaging makes these easy to find when digging in your purse and hard to lose, view thedermreview.com. So many reasons why these little orbs have taken over shelves by storm, and they have only just begun. Makes you wonder, what will they come out with next? I’m excited to find out. Check EOS on this fun site, makeupalley.com.

 

How The Founders of EOS Lip Balm Beat the Industry’s Best Firms And Dominated The International Market

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EOS Lip Balm was initially a foundation of the former consumer packaging professional Mehra in partnership with Craig Dubitsky and Jonathan Teller. Mehra worked for Unilever and Pepsi while Craig worked at start-up incubators. The trio developed the firm after observing that the lip balm beauty industry did not have enough creativity. In those days, the lip balms found at stores all had a similar containment with a professional and dull feel that did not identify as feminine with most users. Mehra stated that they put together their saved capitals to start a small incubator company that would later rival gigantic predecessors such as Chapstick. They hired a clay artist to design different shapes of the balm that would appeal to the female customers.

Mehra explains that they soon realized that they had to create a product that would appeal to all the sensory feels of a person. That way, they would avoid putting out a balm that just had incremental properties of the previous lotions. They picked feminine, soft colors for the packaging, sweet smells such as lavender, clicking sounds, organic and harmless ingredients and delicious flavors. The three founders set the price of the balm to $3 to give it an opportunity to compete with preexisting brands. EOS received its first sales contract on Walgreens before Costco, Walmart and Target stocked it through the strong negotiation skills of an expert sales person. EOS advertised through television ads, magazines, favorite blogs and music videos of famed celebrities such as Britney Spears. They used the influence of figures such as Kim Kardashian to spark interest among their fans. EOS topped the list of the most advertised product several times in a row. Currently, EOS regularly innovates new products to grow their fan base. The firm sells an average of one million balms per week and plans to introduce more ideas into the industry.