Purchasing power influences trends. And as consumers pay attention to the recommendation of a comment or review, brands are utilizing this information to provide better services and products. This has enabled brands to create more insightful marketing campaigns that birth not only customers but loyal brand followers.
Case In Point Fabletics:
To date, Fablets has evolved to generate over $235 million dollars. Who is this company that has shown growth of over 200% in sales? Sparked in 2013 Fabletics delivered options in activewear that were once almost void. They listened to the people and presented their offering with impressive results. That is the core of why Fabletics currently has over one million members and why the TechStyle Fashion Group is one proud parent company.
Let’s delve into how Fabletics uses crowd power to not only generate revenue but to deliver a better brand to the public.
It all begins with analyzing to understand the power of a review. It’s been proven that positive reviews have a positive impact on a brand’s sales. This can be the difference from a one time buyer and a brand loyalist.
Your reputation goes a long way and that is why brands and online retailers are providing review interface options to their websites. Reviews bring eyes to your website and the more visits the higher your search rankings and ultimately a higher revenue is generated.
The goal of all brands is to generate the residual income that comes from a returning customer. To nurture this relationship make sure to answer and address all reviewers comments and concerns. This builds trust and encourages customers to return for not only good products but great customer service skills as well.
On Her Business: Kate Hudson
A major element of Fabletics is actress Kate Hudson. Ms. Hudson wanted to do more with her life than Hollywood had to offer. She entered the business world with a great concept, product, and business model. From playing pretty Penny Lane in Almost Famous to earning a pretty penny in the activewear niche of fashion, Kate Hudson and her partners are on their way to creating an iconic brand powered by the people.
Take The Lifestyle Quiz
Currently, Fablectis is offering 2 leggings for $24 for all new VIP members. All you have to do is take their entertaining Lifestyle quiz. You then can surf through their current inventory of stylish activewear.
True power lies in the people Fabletics has to utilize this truth to provide better quality products. This is a win-win for the consumer as well as the brand.